To be successful, you need to always be one step ahead!

Agency

Our competencies

Team

Contacts

Brief request

To be successful, you need to always be one step ahead!

RU

A good reputation is more important than a clean shirt. The shirt can be washed, reputation — never.
Alfred Nobel

In 2017, "Practice" communication agency enters the market of communication services and occupies a highly specialized niche of legal marketing. Today we provide ready-made solutions for PR and Digital, business events and special projects with media and opinion leaders, video production and design.

A special area of activity of the agency is Legal PR. From the development of a strategy, a tactical plan to the integration of the plan into the roadmap of lawyers working on the project. Practice comprehensively approaches a case of any complexity.

36

First there was theory, Now it's time for Practice!

judicial PR campaigns

TV outputs

250

radio broadcasts

250

media publications of our customers

1890

mentions of clients in social networks

5300

OUR COMPETENCIES

Classical PR tools are designed for systematic access to the information field of the speaker or the company, further maintenance of this presence. PR tools allow the Client to take place as a newsmaker and an expert on certain topics

Formation of the target media base
Selection of key topics for the media
Formation of a speaker pool
Producing a speaker
Preparation of a list of expert topics for each speaker
Development of a press kit for journalists, considering successful cases
Conducting a photo shoot for a portfolio
Competitive benchmarking
Development of a PR program for the service period
Initiation of publications of various genres/broadcasts in the media
Commentary program
Preparation of press releases/company news
Maintaining author's and industry blogs

1. PR support

Attract new subscribers. We increase the activity on the page. Setting up advertising. We communicate with the audience. We are making a content plan. We are responsible for the regularity and originality of publications.

Creation of official groups in social networks
Development of the design of official groups based on corporate identity
Compiling a list of topics and a content plan
Providing a regular posting of useful and expert content
Social media presence recommendations (the company's presence on various social platforms, forums, in specialized social networks, as well as making positive reviews and leveling negative ones)
Development of a unified style and concept of accounts
Maintaining personal blogs and company blogs and bringing them to the top
Popularization of personal brand and company brand, work with loyalty audiences
Conducting stories and live broadcasts
Highlights design and auto-greeting settings
Interaction with influencers
Targeted advertising
Development of mechanics of special projects with bloggers

2. Digital (SMM and Performance Marketing)

Block 1.

Social networks
1. Maintaining and promoting the official pages of the Client in top social networks: Instagram, Facebook, Telegram, VK.com, OK.ru, YouTub

2. Development of a unified concept of accounts, design style and formation of reputation in the Network.

3. Development of a full-fledged content plan, daily filling with useful information, educational, expert and image content.
4. Maintaining accounts, writing posts (20 publications per month), posts adaptation to social networks, selection of visual accompaniment.

5. Working with the audience loyalty: regular feedback on comments, mentions and messages from users, leveling negativity.

Block 2.

Working with top Russian classifieds: Yandex.Real estate, Yandex.Maps, 2GIS, Cyan
We analyze services with an active audience.
Block 3.

Organization of publications in thematic public sites on social networks
The format of publications is informational posts, text and video reviews of apartments, revealing the advantages and closing the objections of users voiced on the Internet

Government relations (GR) is a set of methods and algorithms for tactical and strategic building of productive relations between business and government in a civilized and legitimate field

When is GR management needed?

Don't you have enough time to follow the changes in the current legislation?
Do you want to express your opinion and be heard?
Have you been waiting for the decision of certain state bodies for years?
Are you tired of running around in circles to solve a question?
Does your business directly depend on property owned by government agencies?
Are you a city-forming company or just work in real estate?
Is the type of your activity under constant control?
Does your business depend on international quotas?
Do you want to establish a business and/or are a supplier of goods/services for government agencies?
Is the state a co-owner of your business?

3. GR-management

We organize road tours, business brunches and dinners, conferences, seminars, trainings, exhibitions, presentations, press tours starting from the concept of the event to cross-promo and information support

4. Business events for the Russian audience

We are preparing image videos according to a scenario based on the characteristics of the company, its advantages and distinctive features of the company's management. We catch the significant moments in the prosperity of your business.

5. Video production

Fill out the form and we will send you a free checklist with which you can independently evaluate the effectiveness of your media work

Where to begin?

Practice is people

Anna Shtyrlina

CEO

'Our team helps both a specialist starting his professional career to create his own brand and surprise the audience with a qualitatively new approach to presenting his portfolio of services and products, and the company to consolidate its reputation as an expert in its market and overcome crisis situations with dignity'

Tatiana Nikolaeva

Deputy General Director
Head of SMM & Creative Practices